1 April-31 December 2021

Taste the world of F&B

The Happetite is the only international food industry trade show accelerating the expansion of restaurant chains in retail and urban destinations. This powerful business platform is the unique chance to meet all food, retail, property and leisure industry decision makers in one place. The Happetite will be hosted by MAPIC in Cannes from 30 Nov – 2 Dec.


What The Happetite is all about?



From smaller upcoming restaurant chains to established names, the leading restaurant industry event will showcase the best international restaurant brands in a dedicated area at MAPIC. Restaurant chains and operators will be looking to boost their visibility and connect with franchise partners, travel retail & multi-site restaurant operators, private equity investors and landlords in order to grow their business internationally.



Attend live and digital conferences and events dedicated to F&B year-round on MAPIC Digital Platform and during the on-site events! The Happetite 1-day Forum at MAPIC led by 35+ experts will be focusing on restaurant brands and the magic of F&B in lifestyle destinations.



Network and set partnerships with the most influential players to grow your restaurant business internationally! Join industry leaders including restaurant chains, multi-site restaurant operators & travel operators, franchise partners & private equity investors.

All the conferences and events available

15:00 - 18:00
add_box MAPIC Italy
Powered by The Happetite
Sponsored by Engel & Völkers Commercial and Wingstop
In partnership with: CNCC, Confimprese, Federfranchising, retail&food, Spazio Futuro, WhiteSpace Partners

A summit dedicated to a selection of restaurant chains, property owners & moderators and restaurant industry suppliers to deal with the challenges of the business restart, discuss about the new business models and the role of restaurant chains in the transformation of retail & urban destinations.

15:00 - Welcome 
15:10 - The restaurant industry in Italia: overview & foresight for the post-crisis restart

15:30 - Panel session - Rebooting the italian restaurant industry, challenges & development strategies
• Restaurant market status & main challenges
• Integrating restaurants in lifestyle destinations: new models for new expectations
• Foodtech, delivery, black kitchens… emerging & accelerated trends
• Authenticity, local sourcing & production, zero waste… how responsible consumption creates new growth perspectives?

16:00 - Workshop - Topic-based tables
The participants will be divided into 5 round tables around 3 topics. 
The tables will be led by a facilitator who will wrap the conclusions of the table:
- Placemaking
- Business models
- Online & offline integration

16:45 - Networking break

17:15 - Pitching session: food to create new lifestyle destinations
Discover new development or refurbishment projects of urban & retail destinations!

17:45 - Conclusion & takeaways
15:00 - 15:45
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Free event
- Is there a “new normal” arising in the relationship between F&B tenants and retail landlords?
- Are the new F&B formats (dark kitchens, etc.) disrupting the “old” property model?
- Is there a need for an increased transparency (margins, data…) in the tenant/landlord relationship?
- Can landlords mitigate their leasing risks investing in F&B brands?

Co-organised with WhiteSpace Partners
10:00 - 10:45
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For MAPIC Full Access Pass / MAPIC Digital Pass holders only 

- The role of commerce to meet consumer needs in terms of local and value-based consumption
- Circular economy, barter, second hand, local businessmans, craftsmen ...: The levers of differentiation
- Supporting the local economy: the best partnerships between cities & shopping places

In French
15:00 - 15:45
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For MAPIC Full Access Pass / MAPIC Digital Pass holders only 

- The changing face of the Out of Home industry: French trends and figures 
- How to meet new post-pandemic customer needs
- Disrupt and innovate: new ways for restaurant operators to drive growth
- Food & Tech: the new standards to drive your business 
- How will food enhance the customer experience in new lifestyle destinations?
15:30 - 16:30
add_box Food
For MAPIC Full Access Pass / MAPIC Digital Pass holders only
Premium networking event

An online closed-door networking event dedicated to international franchise partners & a selection of restaurant brands.

Limited spots : Request your invitation now !
11:00 - 12:00
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A unique chance to discover international restaurant & food concepts. Come & build business connections with them!
12:30 - 14:00
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By invitation only

Looking to boost the development of your business around the world?
Join retailers, restaurant chains & leisure operators looking to connect with leading international multi unit franchise partners.

Who? 50 C-level targeted professionals
- Multi-unit & master franchise partners + operators
- Retailers, restaurant chains and leisure operators

Networking lunch with round tables gathering attendees for qualitative networking time to mingle with peers from Middle East, Asia, Eastern Europe, Africa, Europe and North America. The summit will start with an opening keynote from a top tier multi-unit franchise expert.
09:00 - 09:20
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- Experience & interaction: how will customer needs transform the industry?
- The restart: challenges & opportunities for hospitality industry players
09:50 - 10:10
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- Post-restart first learnings & the future shape of the out-of-home market
- Impact of the new working habits on the restaurant industry
- How loyalty has changed in the pandemic
- Discover the changing needs for F&B in cities, shopping centres & travel retail
10:40 - 11:10
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- How can food create vibrant experiences for customers in lifestyle destinations?
- How to mix food with retail & leisure to build unique places
- Innovative solutions from property players to meet new food players needs
- Focus on innovative urban & iconic projects models
11:40 - 12:00
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- Recasting food places: snapchot & trends 
- Delivery, digital solutions, seamless experience,…: overview of the latest technologies that are becoming industry standards
- The emerging food-to-go trend: how digital ordering can enhance restaurant grab-and-go sales 
- What impact on restaurant locations & organisation? 
12:30 - 12:50
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- Local consumption & CSR: how the increasingly conscious consumer changes the restaurant market   
- Sustainability as a real key driver for the hospitaly & food industry
- The best cases for growing profits with the right values
13:00 - 14:00

Our Speakers

Senior Vice President
Jonathan DOUGHTY
Project Director - Leasing Services

Discover our exhibitors' projects

Browse our company pages, and discover the latest projects that are building the world in the retail property, leisure and innovative solutions

MILANO , Italy


RIGA , Latvia






MEYZIEU , France











VIENNA , Austria

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When is The Happetite?

The Happetite Dates From November 30th to December 2nd 2021 Location Palais des Festivals 1 Boulevard de la Croisette 06400 Cannes, France

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