1 April-31 December 2021
MAPIC DIGITAL
FREE TRIAL
Michael HARRISON
Co founder and COO, GRAVITY ACTIVE ENTERTAINMENT

About me

About

Michael Harrison is co-founder and COO of Gravity Active Entertainment. Having worked in the family leisure business since the age of ten. Michael has overseen the development and growth of the Gravity brand from a single site in Castleford, to multi-site operation covering the UK, Europe and the Middle East.

A passionate leader and advocate of reinventing the high street to make it fit for purpose as we emerge out of the pandemic. Michael has continued to push the boundaries of what excellence leisure looks like as customers habits and needs change in the sector.

The future for Gravity includes supersites in some of the worlds most desirable locations and malls giving people a renewed reason to visit.

About the company:
Gravity was established in 2014 to push the boundaries of excellence in the active entertainment and leisure sector. It is also a full member of the International Association of Trampoline Parks which aims to improve and drive standards within the industry with the Gravity Co-Owner Harvey Jenkinson sitting as Chairman on the board of directors, helping to support the implementation of European wide standards within the sector.

Employing over 600 full and part-time staff, the brand has become a key feature on the high-street and shopping centres it operates in, evolving from just trampoline parks to active leisure experiences such as e-karting, e-sports, AR bowling, climbing walls and fitness classes amongst others. The brand has evolved to become a multi-product operator with over 30 different activities for families and individuals to enjoy in the UK, Europe and Middle East.

The business's UK arm delivered over 45,000 sessions pre-lockdown and has engaged and impressed over 3million visitors. Listed in the Virgin Atlantic Fast Track 100 in 2019 the company plans a further 30 flagship sites within the next two years, both in the UK and abroad.

Matchmaking Information

First Name:

Michael

Last Name:

HARRISON

Job Title:

Co founder and COO

Job Function:

President / CEO / Chairman / Board Member

Company:

GRAVITY ACTIVE ENTERTAINMENT

Country:

United Kingdom

Your business fields:

Leisure & Restaurant business services;Other services;Leisure & Restaurant business services; Other services

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