1 April-31 December 2021
MAPIC DIGITAL
FREE TRIAL
Simona PORTIGLIOTTI
Marketing, Com, Innovation & CSR Director, NHOOD

About me

About

Graduate in Political Sciences with a specialisation in Marketing and in New Media and Digital Communication. She began her career in corporate communication at the American agency Burson Marsteller, then moving to the marketing team of Cisalfa Sport. She consolidated her professional marketing experience in the world of video games and entertainment over the course of 16 years, working as Senior Brand Manager for Nintendo and Director of Marketing and Communication for Gamestop America. At the end of 2017 she became Marketing and Communication Manager of Gallerie Commerciali Italia, promoting the Vision 2030 initiative and the launch of the new name Ceetrus and now she leads all the MKT, communication, Innovation and CSR activity of the new positioning of Nhood as a 360° real estate company.

About Nhood Italy:
Ceetrus-Nhood is one of the main players in the real estate industry in Italy specializing in urban redevelopment interventions, as well as an important player in the commercial sector. The company has 1,000 employees
spread across 10 countries, a portfolio of 300 assets, of which 200 are owned, 30,000 residences with a global asset value of € 8 billion and 40 projects under development, including the renovation of Piazzale Loreto in
Milan, the Gare du Nord in Paris and the Vialia Vigo station in Spain. The company is part of the AFM (Association Familiale Mulliez), which owns about 200 companies, including Decathlon, Leroy Merlin and Auchan, distributed in 52 countries.
Since 2021, Ceetrus has merged with Nodi - the AFM real estate company - to give life to Nhood, a new reality specialized in real estate consulting and services, that develops and requalifies new neighborhoods and
mixed-use living places on abandoned areas with a triple positive impact, people, planet, prosperity. The new business model proposed by the company is based on four pillars: listening to the territory, proximity,
innovation and culture.
The Italian branch is based in Milan and today manages 50 commercial assets for a total value of 2 billion euros and is involved in various urban regeneration projects, including the requalification of Piazzale Loreto in Milan and the construction of the new Urban Smart Mall Merlata Bloom Milano, in the Arexpo north east of the city.

Matchmaking Information

First Name:

Simona

Last Name:

PORTIGLIOTTI

Job Title:

Marketing, Com, Innovation & CSR Director

Job Function:

President / CEO / Chairman / Board Member

Company:

NHOOD

Country:

Italy

Your business fields:

Malls, Shopping centers, life place destinations; Theme parks

Number of Existing Shops #1:

N/A

What average store sq m do you offer/do you require? #1:

N/A

Number of Existing Shops #2:

N/A

What average store sq m do you offer/do you require? #2:

N/A

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