1 April-31 December 2021
MAPIC DIGITAL
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Mathieu HERRERO
Concepts & Standards Director, AREAS SPAIN

About me

About

Executive with more than 20 years of experience in the Food&Beverage and Food Service industry, with successful track record of exposure to various Marketing, Communication, Business Development, Purchases and Construction functions, combining “Hands-On” operational experience with strategic skills. Mathieu has a solid multi-brands marketing and management experience in Food and Retail Concepts.
Currently part of Areas, Global Leader on the Food & Beverage and Travel Retail markets own by PAI Partners. Providing services to 350 million customers each year through 1,800 restaurants and stores across 10 countries in Europe and America, with a workforce of 23.000 associates.
https://www.linkedin.com/in/mathieu-herrero-1a36b31/

About Areas:
Areas is the third worldwide leader in Food&Beverage and Travel Retail. Each year Areas welcome 350 million clients in its 1,800 restaurants and convenience stores in 10 countries in Europe and America.
As a renowned Food&Beverage operator in the travel world, focused on quality for more than 50 years, Areas is present in the largest and smallest travel centers throughout the world (airports, train stations, motorways travel plazas), as well as in key points at fair grounds and leisure centers.
Based on a culture of operational excellence, Areas has in-depth knowledge of passenger needs and the widest range of Food&Beverage concepts on the market which allows it to always offer a perfect combination suited to the clients it welcomes every day.

Matchmaking Information

First Name:

Mathieu

Last Name:

HERRERO

Job Title:

Concepts & Standards Director

Job Function:

Development / Expansion / Strategy Director / Manager

Company:

AREAS SPAIN

Country:

Spain

Your business fields:

Retailers/Restaurant Chains/ Leisure Operators/Franchise partners/Licensors; Restaurant operators (Franchisee, JV partner, development partner)

Number of Existing Shops #1:

N/A

What average store sq m do you offer/do you require? #1:

N/A

Number of Existing Shops #2:

N/A

What average store sq m do you offer/do you require? #2:

N/A

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