Holder of a Master 2 in Communication and Business Marketing at the University of Paris II Assas, Adrien Serres, previously worked 10 years in an advertising agency as a creative as Artistic Director in many agencies around the world (BBDO Mexico, Grey Los Angeles, Y&R Paris, JVMatt Stuttgart…).
In 2010, he created Wazapp, one of the first creative agency making mobile applications. More than fifty applications created for large accounts, startups and SMEs. Up to 15 employees and 3M euros of cumulative turnover.
Company acquired by Tymate in 2019.
Since the end of 2019, he has been leading his clients on the subject of mobility and phygital.
It markets Mobivent and Mobisales, 2 digital solutions dedicated to events,
and the international export of the Pusheeze solution, an Improveeze product dedicated to Retail.
THE PERFORMANCE OF SALES THROUGH THE PHYGITAL TRADE
Committed to the efficiency of retail commercial performances, IMPROVEEZE publishes a solution via a dedicated platform for points of sale and vendors.
IMPROVEEZE leads his clients with the best Phygital strategy. Offering support to the implementation of our devices, the training of your teams and the management of new KPIs, we are at your side in all stages of your transformation.
Together we will create the retail of tomorrow.
Development / Expansion / Strategy Director / Manager
Your business fields:
Other Software solutions; Technology & Solution Providers
Who you are looking to meet the most at MAPIC?:
Retailers/Restaurant Chains/ Leisure Operators/Franchise partners/Licensors
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