1 April-31 December 2021
MAPIC DIGITAL
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Restart your business in Italy

MAPIC Italy is the leading event to build vibrant retail and urban destinations in Italy: the annual rendez-vous gathers 2,000 retail, property, food & leisure players.

In 2021, MAPIC Italy will take place from 14 to 15 September in Milan and will reinvent its offer by redefining urban areas attractiveness, revamp retail sites with the new occupiers’ mix, and discover new experiential concepts to create new and unique lifestyle destinations.  
   

 

What MAPIC Italy is all about?

 

Exhibitors

A unique opportunity to discover a full panorama of all existing available retail sites in Italy and the new mixed used projects to come that are reshaping our cities.

 

Conferences

Leading industry experts will share their insights into developing a business in Italy. This year MAPIC 2021 Conference programme will be about People & places : a new chapter !

 

Networking

Network with MAPIC Italy participants directory, get business recommendations and close deals at our on-site events.

All the conferences and events available

14-09-2021
15-09-2021
01-12-2021
10:30 - 11:30
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Part 1 - Opening session: outlook & foresight for the Italian market
- Overview of Italian property market: perspectives in the post-pandemic world
- New ways of living & working are generating new users’ behaviours and leading to raise new asset classes... what are the next targets for institutional investors?
- Retail vs emerging asset classes: new portfolio strategies for property investors in the Italian market

Part 2 - Mixed-use & new asset classes: the place of retail in the post pandemic world
- How are cultural & social changes reshaping urban & shopping destinations?
- Multifamily, living, entertainment, hospitality… what will be the right mix for living places in the future?
- How existing retail sites will evolve with the growth of last mile logistics?

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with Il Sole 24 Ore
12:00 - 12:30
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- Key trends in a shifting industry & fast-changing consumer behaviours
- New business models & collaboration to succeed
- Upcoming challenges & new opportunities for Italian & international retailers
- A future destined for disruption & acceleration

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
14:30 - 15:00
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- From responsible consumers to sustainable retail
- Environmental & social impacts: do consumers and companies really care?
- How is ethical sourcing shaping the way products are manufactured and sold today?
- Why sustainability is a key driver of innovation to optimise efficiency in shoppingdestinations & to empower customers

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with retail&food
15:30 - 16:00
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- How retailers & landlords can create emotional value through social responsability
- Urban regeneration to improve the quality of life in your catchment areas
- Get involved with your local community!
- People, brands & places: (re)creating social link to engage your customers

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with Largo Consumo
16:30 - 17:00
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- Innovation to reboot the retail industry
- Phygital strategies for phygital customer experiences, innovative tools for new uses
- Collaborative retail platforms: is data the game changer?
- Logistics & supply chain: how to meet new uses

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with Altavia Italy
10:00 - 11:30
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- Welcome & opening speech
- CNCC report
- CNCC observatory
- CNCC Environmental, Social & Corporate Governance (E.S.G) manifest
- Innovation & Digital: the new levers
- The players’ vision - panel session
- Closing remarks

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with CNCC Italy
12:00 - 12:45
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- Current industry status & main challenges for the Italian market
- Integrating & financing leisure in cities & lifestyle destinations: the win-win strategy
- Culture, live experiences, edutainment,… the best formats to bet on
- How to meet new consumer expectations: physical emotions & entertainment to drive the recovery

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
15:00 - 18:00
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BY INVITATION ONLY
Powered by The Happetite       
In partnership with: retail&food, Spazio Futuro and WhiteSpace Partners


A summit dedicated to a selection of restaurant chains, property owners & moderators and restaurant industry suppliers to deal with the challenges of the business restart, discuss about the new business models and the role of restaurant chains in the transformation of retail & urban destinations.

15:00 - Welcome 
15:10 - The restaurant industry in Italia: overview & foresight for the post-crisis restart

15:30 - Panel session - Rebooting the italian restaurant industry, challenges & development strategies
• Restaurant market status & main challenges
• Integrating restaurants in lifestyle destinations: new models for new expectations
• Foodtech, delivery, black kitchens… emerging & accelerated trends
• Authenticity, local sourcing & production, zero waste… how responsible consumption creates new growth perspectives?

16:00 - Workshop - Topic-based tables
The participants will be divided into 4 round tables around 3 topics. 
The tables will be led by a facilitator who will wrap the conclusions of the table:
- Placemaking
- Business models
- Online & offline integration

16:45 - Networking break

17:15 - Pitching session: food to create new lifestyle destinations
Discover new development or refurbishment projects of urban & retail destinations!

17:45 - Conclusion & takeaways
17:00 - 18:30
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- Welcome & opening speech
- Research & reopenings 2021: the state of the art
- Retail real estate: the projects in the pipeline
- Closing remarks

Co-organised with CNCC Italy

Our Speakers

Cinzia MACCHI
Designer & Owner
LAMILANESA BAG
Simona PORTIGLIOTTI
Marketing, Com, Innovation & CSR Director
NHOOD
Letizia CANTINI
General Manager
SVICOM
Roberto ZOIA
Chairman
CNCC ITALY
Francesco SOLDI
Head of Marketing & Sustainability
IMMOBILIARE GRANDE DISTRIBUZIONE
Luca GILARDI
Region Manager Retail
HUMANA PEOPLE TO PEOPLE ITALIA
Alessandro MAZZANTI
CEO Italy
CBRE
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Discover our exhibitors' projects

Browse our company pages, and discover the latest projects that are building the world in the retail property, leisure and innovative solutions

MILANO , Italy

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RIGA , Latvia

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ALBIATE , Italy

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MEYZIEU , France

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LAMBERSART , France

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VIENNA , Austria

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MILANO , Italy

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APT , France

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DEVON , United Kingdom

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GROOT BIJGAARDEN , Belgium

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BERLIN , Germany

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LONDON , United Kingdom

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PARIS , France

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REGGIO EMILIA , Italy

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MILANO , Italy

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Find everything you need to organise and enjoy your next MAPIC Italy experience in Milan: accommodation, transportation, onsite services...

 

When is MAPIC Italy?

MAPIC Italy Dates From September 14th to September 15th 2021 Location Moncucco, 35, 20142 Milano MI, Italie at SuperstudioMaxi

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