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Rioja announces outlets for UK and Sweden


® Malmö Designer Village, set to open in 2025


OUTLET operator Rioja Estates has unveiled its plans for Malmö Designer Village in Sweden. The 18,000 sq m first phase is expected to start on site in 2022 and open in Q3 2025 with a further phase of 9,000 sq m expected to follow in 2027.
Proximity to the Oresund crossing means its catchment will encompass Copenhagen as well as southern Sweden. With Scandinavia relatively underserved by outlet malls, analysis by Ken Gunn Consulting predicts sales densities at the centre will push it into the top 25% of European outlets.
Rioja’s managing director Giles Membrey said: “Initial feedback from brands has been very positive. There’s a lot of interest in the scheme.” And he predicted: “Our scheme will set a new benchmark in design, not just for Scandinavia but for Europe with a BREEAM Excellent sustainability rating.”
Meanwhile in Lincolnshire in the centre of England, construction is about to begin on Rioja’s new outlet centre at the town of Grantham. Infrastructure works to open up the site, including a new junction on the busy A1 highway, are almost complete and builders will be on site in the first half of 2022 allowing phase-one to open in 2023/4.
Transport links are key to the scheme with 23 million vehicles passing every year and a 65-minute journey time from London by rail. “We’ll be putting in a hotel, a petrol station and 200 EV charging points so the scheme will effectively become a new service station for the A1,” Membrey said.
Already brands including Armani, Hugo Boss, Moss Bros, Starbucks and Five Guys have signed to take space in new outlet.

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