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Leisure opens up “a new chapter” for retail


Yael Coifman, senior partner, Leisure Development Partners


A MORNING networking session ran in Cannes with a Leisure Workshop bringing together delegates for the event A New Chapter for People and Places.
Before Fri Forjindam, chief development officer at Mycotoo, discussed some of the design considerations related to leisure concepts, Yael Coifman, senior partner, Leisure Development Partners, outlined the thinking behind considering a leisure development.
Coifman warned delegates of the complexity of developing a leisure destination and said: “To introduce leisure, it must be about adding value. You should never bring in leisure just to fill space.”
Looking at some of the recent trends, she cited the increasing use of pop-up leisure concepts, which are not only a cost-effective way of trialling formats but are also good at attracting repeat visitors.
She said that competitive entertainment also remained a strong concept, especially after the pandemic.
“Concepts with a competitive edge such as mini-golf are not just about the activity but also the social experience and the F&B that goes alongside it,” she said. “These are often played in small groups as well, which is consistent with social distancing and has worked well during these COVID times.”
After the formal presentations, delegates discussed leisure sector issues and opportunities in a round-table format.
 
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