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Leisure attractions attract cash and customers


Delegates at a MAPIC Leisure Talks session

MAPIC showcased a range of formats to suit all spaces and budgets in its Leisure Talks programme.
Spree Interactive offers high-throughput VR games installations that can revitalise a mall space, according to CEO Jonathan Novak. In the five years since it launched, Spree has carried out 40 installations and its business is now growing at 250% annually. Novak said the typical site attracts 3,500 players per week, who go on to spend 90 minutes in the mall when not playing.
By contrast Xtrem Adventures offers physical play. CEO Raphael Jamgotchian focused on two formats – the Net Course and the Zipcoaster. The Net Course is a series of climbing nets that can be suspended in void spaces, above stairwells or over escalators, to form a 3-D maze. Jamgotchian said the company has recently completed a five-storey installation in a Singapore mall that soars 40m from the floor to the mall’s roof level. And the Zipcoaster is an indoor zipline ride that soars through the mall’s roofspace, either using gravity or small electric motors to drive the rider forward.
For a more sedate experience, Concept 1900 provides traditional carousels, hand built in France, that can operate in enclosed or outdoor mall spaces. Commercial director Inna Legrain said more than 600 carousels had been installed worldwide since the company was founded 40 years ago.
 
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