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Go global, stay local, and be sustainable


VIA Outlets head of retail, Chris Stone
VIA Outlets head of leasing, Jorge Sanchez


SUSTAINABILITY has been at the core of business expansion for designer outlet specialist VIA Outlets, with plans to expand its successful ReLove project next year, enabling tenants to demonstrate their own sustainability credentials.
The company is also looking to build on strengthening its retail, leisure and F&B mix, having signed 355 deals this year, including 135 with brands new to the VIA Outlets portfolio.
Earlier this month VIA Outlets – which has 11 outlet centres in nine European countries – successfully placed the issuance of €600m senior unsecured fixed-rate green bonds due for completion in 2028. The issuance was six times oversubscribed, attracting 190 orders from institutional investors for €3.6bn. The bonds have a seven-year maturity and an annual coupon of 1.75%. The proceeds will be allocated to repay the majority of outstanding debt and to allow the company to execute its growth strategy.
“Sustainability has been one of our key pillars and not just for our assets but as a canvass for our tenants to display their own sustainability initiatives,” said VIA Outlets head of retail, Chris Stone. “For many of our brands, their outlets are a cornerstone of their physical space and through their shopfit, product offering and customer service they have been determined to put their best foot forward.”
Jorge Sanchez, head of leasing, said Longchamp, Reiss and Hollister had been among the names new to its portfolio this year, while good-quality food and beverage has become increasingly important and will be a key factor going forwards.
“We have a strategy to combine what we call ‘international aspiration’ with ‘beautifully local’ brands, complemented by F&B, to give all our centres a local flavour,” Sanchez said.
Stone said that the portfolio was not overly exposed to international visitors and primarily the outlet centres were targeted at the local catchment. However, he said they had benefitted from more domestic visitors who had not been able to travel and had “rediscovered” the outlets.



 
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