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Georgia outlet village on-track as India beckons


® Tbilisi Outlet Village, on-track to open in 2022

GEORGIA’s first outlet project, Tbilisi Outlet Village, outside the Georgian capital, is scheduled to open towards the end of next year. The official groundbreaking ceremony took place on September 8, 2021, hosted by the government of Georgia.
Some 60% of the space is already leased at the Village, which has been developed by Georgian Outlets & Resort Group (GORG) in collaboration with outlets advisor TORG International.
“Georgia is a strongly emerging market and a fashion hotspot at the edge of Europe that many brands are looking at in these turbulent times,” Barbara Horatz, partner, retail and marketing at TORG International, said. “We are determined to make Tbilisi Outlet Village the Nº1 outlet in Eastern Europe.”
Tbilisi Outlet Village is expected to attract more than seven million visitors in its first three years, including a significant number of cross-border travellers from Azerbaijan, Armenia, Russia and Turkey. The outlet’s location is just 30 minutes southeast of the capital, on the E60 motorway. It benefits from a catchment made up of Tbilisi’s 1.4 million population in a country of close to four million people. 
The opening of phase one – comprising 12,500 sq m and 70 units – is on track for autumn 2022 and will ultimately bring together a mix of brands across 20,000 sq m and 110 units.
TORG is also working with local partners in India to open designer outlets in the country with three sites identified, one between Mumbai and Pune, another in Bangalore and a third near the new airport south east of Delhi. Horatz said she hoped the first of these would be open within the next three years.
“The outlets will be part of very large, mixed-use sites including lots of leisure,” Horatz said. “Since FDI rules were eased five years ago, far more brands and direct-to-consumer brands have entered the market and there is huge interest in India. We can bring our relationships with international names to the venture, while our Indian partners will provide the local expertise.”



Intro image: Barbara Horatz: “Determined to make Tbilisi Outlet Village Nº1 in Eastern Europe.” ® Photo: Yann Coatsaliou
 
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