1 April-31 December 2021
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Recent News

30 Nov, 2021 /
By Graham Parker
Be 'super creative' with phygital, delegates are told
MAPIC’S Innovation Forum hosted a panel session entitled How Phygital Experience is Tr...
30 Nov, 2021 /
By Mark Faithfull
Go global, stay local, and be sustainable
New brands and a tenant mix including more F&B – and sustainability – are all part o...
30 Nov, 2021 /
By Mark Faithfull
Chainels expands with mixed-use communication tool
Increasing development of mixed-use schemes has made the ability of landlords and tenant...
30 Nov, 2021 /
By Mark Faithfull
Retail is responding to consumers’ eco concerns
Sustainability is a must, a MAPIC conference session heard, and practical solutions are ...
30 Nov, 2021 /
By Mark Faithfull
Safety is good for business, conference hears
Safety and a desire for connection have been the major drivers of leisure post-pandemic,...
WhiteSpace Partners
/ 18 Nov, 2021
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Cracking European Restaurant Franchising: Markets, Models & Mega Players

In the restaurant industry, franchising is one of the most popular strategies that brands rely on to expand operations internationally. There are few global restaurant brands with a significant international presence that have not used this strategy to reach their international development goals at on point or another. Franchising requires important choices to be made among various models, agreement structures and franchisee distribution in a market, among others. Structures of franchise agreements can range from exclusive national or regional area development to master franchise agreements or non-exclusive single-unit or multi-unit agreements, and there are many in between.

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