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Chainels expands with mixed-use communication tool


Sander Verseput (far right) and the Chainels team is at MAPIC promoting the communication app.
®Photo: Yann Coatsaliou


THERE has never been more demand for landlords, commercial tenants, retail tenants and residents to be able to communicate than there is today, according to Sander Verseput, COO and CFO, of app operator Chainels.
The company – initially a retail specialist – has diversified to focus on mixed-use schemes, incorporating a number of different uses and therefore users. It has also started to offer white-label solutions, enabling the landlords or sites to self-brand the app.
“Communication between all the different parties is really vital,” Verseput said. “For example, during COVID regulations have been changing all the time and have also been different for different uses, so communication about store openings and closures for local residents is just one way the app has been able to connect everyone.”
Verseput also sees it as a way of giving residents or office workers the feeling that they are benefiting from their proximity to the retail element, for example through receiving special offers.
Among 15 national markets, the company is most active in France, Germany, the UK, Belgium and Poland and Chainels works with some landlords across their portfolios. Verseput anticipates this trend will only grow, with shopping centre owners increasingly adding other asset classes to their locations.

 
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