1 April-31 December 2021
MAPIC DIGITAL
FREE TRIAL
keyboard_arrow_left See all news

Recent News

02 Dec, 2021 /
By Graham Parker
Big Mamma sees post-COVID growth
LOCATION is no longer the number one driver of success for restaurants, digital is now t...
02 Dec, 2021 /
By Mark Faithfull
How to combine food and a conscience
People, place and planet all need to be balanced for a sustainable business model, accor...
02 Dec, 2021 /
By Mark Faithfull
Mercato’s plans for Berlin go beyond food
As Mercato Metropolitano readies to open at Berlin’s Potsdamer Platz, founder Andrea R...
02 Dec, 2021 /
By Graham Parker
Business is up but restaurants still need to adapt
COVID supercharged a number of trends in the restaurant sector, that were already emergi...
02 Dec, 2021 /
By Mark Faithfull
Porto is blueprint for Time Out in smaller cities
Sustainability and cultural sensitivity are keys to the next phase of Time Out Market’...
By Graham Parker
/ 30 Nov, 2021
keyboard_arrow_left See all news

Cannes hosts global launch of Diriyah Square




® Diriyah Square: traditional on top, high-tech underneath

MAPIC 2021 is hosting the global launch of one of the world’s most ambitious retail-led projects. Diriyah Square forms the commercial heart of the Diriyah giga-project on the edge of Riyadh, Saudi Arabia and it promises to set new standards in design and operation – not just regionally but globally.

Construction began in 2019 and is on schedule for a 2024 opening. Architecturally Diriyah Square takes its cue from the traditional Najd buildings of the ancient city of At-Turaif. The site of the first Saudi state and ancestral home of the Al-Saud royal family, At-Turaif has now been designated a UNESCO world heritage site.
Above ground, every one of the buildings at Diriyah Square will be made from the same hand-made mud bricks that were used 300 years ago, but underneath will be a network of ultra-modern infrastructure to handle the logistics and communications necessary for 21st century omnichannel retail.
According to Jonathan Timms, president of Diriyah Development Company, this combination of ancient and modern presents a unique opportunity for brands. “This one-of-a-kind project will present over 400 of the finest retail brands from across the Kingdom and around the world in an authentic and intimate environment of streets and squares, while we protect and celebrate the distinctive character of Diriyah,” he said.
Head of retail leasing Alfie Gibbs added: “Everything we’re doing is based around experience. The traditional architecture creates a beautiful canvas for brands to express themselves and the reaction from retailers has been phenomenal – they’re tired of cookie-cutter malls.” Gibbs said over a third of the retail floorspace is already committed.
The scheme will primarily serve the Riyadh catchment area, but international tourists will be a key part of the mix. Diriyah Square has already signed prelettings with a range of hotel operators including Ritz Carlton, Orient Express and Rosewood. Gibbs said: “Saudi is now one of the easiest countries to visit with visa-on-arrival from 50 key markets. There’s going to be an incredible expansion of tourism and Diriyah Square will be the number one destination in the capital.” 
Processing. Please wait.
Loading...