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Kiki Lab
/ 21 Jul, 2021
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Brand and retail for a sustainable present

By Fabrizio Valente, CEO & founder Kiki Lab

Today, sustainability is a must. According to the international research report “Ki-Life, Brand and Retail for a sustainable present”, produced by Kiki Lab and Ebeltoft Group, 85% of consumers agree with this sentiment. The research outlines the trends and highlights 50 best practices from 15 different countries, clustered into four models: Pioneers, Focus Driven, Evolver and Transformation Leaders. For example, Green Pea is featured as best practice in real estate – the sustainable department store, launched by Oscar Farinetti and his family in Turin, includes five floors devoted to sustainable non-food brands. The building has been described as 100% sustainable, uses renewable energies and wood from unrooted trees, Kiki Lab collaborates with Farinetti’s projects and with real estate specialists and retailers to improve results, anticipating the emerging expectations of consumers.

- 3P for the value of Sustainability: Planet, People, Profit
- Global research: figures, trends and cases
- Four stages for sustainable companies: Pioneers (ex. Patagonia); Focus driven (Ecoalf); Evolvers (ex. Rema 1000); transformation leaders (ex. Botanic)
- Green Pea: last Farinetti family (Eataly) concept. The first green department stores inspire the green real estate: fully disassemble architecture, showcase with the latest and reuse of materials like unrooted trees

Fabrizio Valente, CEO & founder of Kiki Lab will be the moderator in MAPIC Cannes on Tuesday, 30 November 2021, 12:30 - 13:00, of the session From responsible consumers to sustainable places.

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