1 April-31 December 2021
MAPIC DIGITAL
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Welcome to MAPIC Italy


The leading event to build vibrant retail and urban destinations in Italy.

MAPIC Italy is now officially open in Milan! Follow us on twitter for our live-tweet.
All conferences will be available in replay from Monday, 20 September.
Looking for practical informations? Read more
Date: 14 to 15 September
Location: Superstudio Maxi, Milan, Italy
   
   

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Floor Plan

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All the conferences and events available

14-09-2021
15-09-2021
01-12-2021
10:30 - 11:30
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Part 1 - Opening session: outlook & foresight for the Italian market
- Overview of Italian property market: perspectives in the post-pandemic world
- New ways of living & working are generating new users’ behaviours and leading to raise new asset classes... what are the next targets for institutional investors?
- Retail vs emerging asset classes: new portfolio strategies for property investors in the Italian market

Part 2 - Mixed-use & new asset classes: the place of retail in the post pandemic world
- How are cultural & social changes reshaping urban & shopping destinations?
- Multifamily, living, entertainment, hospitality… what will be the right mix for living places in the future?
- How existing retail sites will evolve with the growth of last mile logistics?

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with Il Sole 24 Ore
12:00 - 12:30
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- Key trends in a shifting industry & fast-changing consumer behaviours
- New business models & collaboration to succeed
- Upcoming challenges & new opportunities for Italian & international retailers
- A future destined for disruption & acceleration

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
14:30 - 15:00
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- From responsible consumers to sustainable retail
- Environmental & social impacts: do consumers and companies really care?
- How is ethical sourcing shaping the way products are manufactured and sold today?
- Why sustainability is a key driver of innovation to optimise efficiency in shoppingdestinations & to empower customers

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with retail&food
15:30 - 16:15
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- How retailers & landlords can create emotional value through social responsability
- Urban regeneration to improve the quality of life in your catchment areas
- Get involved with your local community!
- People, brands & places: (re)creating social link to engage your customers

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with Largo Consumo
16:45 - 17:30
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Discover the latest innovations to increase the performance of your stores & retail destinations!

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with Altavia Italy
10:00 - 11:30
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- Welcome & opening speech
- CNCC report
- CNCC observatory
- CNCC Environmental, Social & Corporate Governance (E.S.G) manifest
- Innovation & Digital: the new levers
- The players’ vision - panel session
- Closing remarks

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with CNCC Italy
12:00 - 12:45
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- Current industry status & main challenges for the Italian market
- Integrating & financing leisure in cities & lifestyle destinations: the win-win strategy
- Culture, live experiences, edutainment,… the best formats to bet on
- How to meet new consumer expectations: physical emotions & entertainment to drive the recovery

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
15:00 - 18:00
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BY INVITATION ONLY
Powered by The Happetite
Sponsored by Engel & Völkers Commercial and Wingstop
In partnership with: CNCC, Confimprese, Federfranchising, retail&food, Spazio Futuro, WhiteSpace Partners


A summit dedicated to a selection of restaurant chains, property owners & moderators and restaurant industry suppliers to deal with the challenges of the business restart, discuss about the new business models and the role of restaurant chains in the transformation of retail & urban destinations.

15:00 - Welcome 
15:10 - The restaurant industry in Italia: overview & foresight for the post-crisis restart

15:30 - Panel session - Rebooting the italian restaurant industry, challenges & development strategies
• Restaurant market status & main challenges
• Integrating restaurants in lifestyle destinations: new models for new expectations
• Foodtech, delivery, black kitchens… emerging & accelerated trends
• Authenticity, local sourcing & production, zero waste… how responsible consumption creates new growth perspectives?

16:00 - Workshop - Topic-based tables
The participants will be divided into 5 round tables around 3 topics. 
The tables will be led by a facilitator who will wrap the conclusions of the table:
- Placemaking
- Business models
- Online & offline integration

16:45 - Networking break

17:15 - Pitching session: food to create new lifestyle destinations
Discover new development or refurbishment projects of urban & retail destinations!

17:45 - Conclusion & takeaways
17:00 - 18:30
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- Welcome & opening speech
- Research & reopenings 2021: the state of the art
- Retail real estate: the projects in the pipeline
- Closing remarks

Co-organised with CNCC Italy

Our Speakers

Claudio BAITELLI
CEO
ALICE PIZZA S.P.A.
Alessandro LODIGIANI
Country Manager - Italy
R2M SOLUTION SRL
Matteo AICARDI
Sales Manager
MICROLOG SRL
Cinzia MACCHI
Designer & Owner
LAMILANESA BAG
Stefano CIGARINI
CEO, FICO EATALY WORLD & CINECITTA WORLD
FICO EATALY WORLD
Simona PORTIGLIOTTI
Marketing, Com, Innovation & CSR Director
NHOOD
Francesco PUPILLO
Director MAPIC Italy, LeisurUp and The Happetite
REED MIDEM
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Discover our exhibitors' projects

Browse our company pages, and discover the latest projects that are building the world in the retail property, leisure and innovative solutions

MILANO , Italy

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RIGA , Latvia

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ALBIATE , Italy

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MEYZIEU , France

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Italy

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LAMBERSART , France

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BRUXELLES , Belgium

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VIENNA , Austria

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See who's coming: Download the 3 guides!


Download the guides to get an overview of the market and to discover new business partners attending the show.
 

MAPIC Retail Property Projects Guide

   
A selection of leading Italian projects showcased at MAPIC Italy. Discover who they are looking for!


Download
 

MAPIC Italy Retail, food, leisure concepts Guide

A selection of retail, food, leisure concepts showcased at MAPIC Italy.


Download
 

MAPIC Italy Innovation Guide

   
In partnership with Largo Consumo. Discover new tech companies showcasing their digital solutions. (Only available in italian)


Download

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Find everything you need to organise and enjoy your next MAPIC Italy experience in Milan: accommodation, transportation, onsite services...

 

When is MAPIC Italy?

MAPIC Italy Dates From September 14th to September 15th 2021 Location Moncucco, 35, 20142 Milano MI, Italie at SuperstudioMaxi

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