1 April-31 December 2021

Explore the world of transformative retail

MAPIC is the global platform to build urban and retail destination.

MAPIC is back in Cannes, and will be hosting LeisurUp and The Happetite: 4000 participants, 800+ retailers, leisure operators & restaurant chains, 150 speakers will be joining from 30 November until 2 December at Palais des Festivals in Cannes.

3 days of full conferences at MAPIC TV studio, premium networking events, retail & innovation Talks, 1 Retail Hub with retailers exhibiting, MAPIC Innovation Forum with a dedicated programme and talks. Discover the world of retail & retail property.

Global Sponsor, MAPIC Digital 2021 Global Sponsor

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Developers & Local Authorities Directory


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Occupiers Directory


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Tech & Innovative Directory


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All the conferences and events available

09:30 - 10:00
add_box Retail
- Retail & people: vision & ambitions for the future 
- Art & culture: how retail spaces are becoming places for uplifting experiences
- Bringing together retail and innovation to stay one step ahead 
- Environmental and social challenges to building a sustainable retail strategy

Co-organised with: IADS
10:00 - 11:00
add_box Innovation
Discover the latest innovations to increase the performance of your stores & retail destinations!

In partnership with: INNESCO
10:30 - 11:00
add_box Retail
- What’s the outlook for the French retail market?
- Will France look beyond the pandemic to a bright future
- Will the French retail market still attract investments

Co-organised with PROCOS
11:30 - 12:00
add_box Property
- Socialising, interacting: the crucial role of commerce
- (Re)creating vibrant meeting places & multi-purpose locations for people to come together
- Shopping, working & living, moving closer together: which mix between retail, leisure and food & beverage ?
- How has the new tenant mix impacted the configuration of space?
- The latest mixed-use and lifestyle destinations projects

Co-organised with: ACROSS
12:30 - 13:00
add_box Retail
- The rise of 2nd hand, local consumption, values-based brands, CSR, sustainability …: how to better serve the new ethically-aware consumer 
- Will secondhand shopping change the fashion industry? Which impact on prices & retail business models?
- Sustainability:  the new standard & a key driver of growth
14:00 - 14:30
add_box Leisure
- Emotion, interaction, socialisation: leisure, time to reconnect!
- Focus on synergies between leisure & retail to (re)create true destinations & enhance visitors experiences
- Location, social habits, catchment area... how to better adapt your offer 
- The next challenges & opportunities for leisure operators
- Impact on the local economy 

Co-organised with: BLOOLOOP
14:30 - 15:30
add_box Cities
Spot in exclusivity available spaces & new development opportunities in city centres & peripheries!

Co-organised with: CNCV
14:30 - 15:00
add_box Innovation
- Understanding the importance and benefits of creating a phygital experience for customers
- Customer journey: how to integrate digital features seamlessly in the store
- Discover the case study with the final concept and performance of the new design

Co-organised by: TURKCELL

15:00 - 15:30
add_box Leisure
- Industry key figures & major trends all over the world
- Entertainment: latest customer insights & new expectations
- Upcoming trends for the next decade

Co-organised with: LDP
15:30 - 16:15
add_box Innovation
- What are the recent success stories we have experienced?
- What has landlord to offer for the retailers?
- What options do the shopping centers have for winning the consumers attention online?

Sponsored by HYPERIN

16:00 - 17:00
add_box Retail
Spot & connect with Italian renowned retailers, new brands & DNVBs!

Co-organised with: CONFIMPRESE
16:00 - 16:30
add_box Leisure
- The importance & the key role of social interactions in everyday life
- FECs : invest in places where people & families can meet, make new experiences & spend their free time
- Gaming, competition, educational programs, flagship shops… : find the perfect mix of activities, food & retail
- Explore the boom of FECs & the most profitable business models

Co-organised with: TRADELAB
17:00 - 17:30
add_box Leisure
- Overview & challenges of the sports attractions industry
- Focus on innovative projects & solutions
- How to incorporate indoor & outdoor sports attractions into retail destinations: formats, specifications, requirements...
- Optimise partnerships between operators, landlords & suppliers
18:00 - 18:30
add_box Retail
- Home, shopping, work, learning…: how consumer behaviours have changed across every aspect of our lives
- Spotlight on emerging trends: meet the new consumer!
- Retailers, brands & property players: rethinking how and where to connect with consumers
- Expectations of experience, sustainability and humanity: the new synergies between retail, food & leisure

Co-organised with : YOUNICORN
09:00 - 10:30
add_box Investment
Networking breakfast - by invitation only
Looking to finance your upcoming retail real estate project ?
Connect and set deals with key international investment companies looking to complete their portfolio with new assets

Who? 50 C-level targeted professionals
- Decision makers from private real estate investment companies
- Retail property and mixed use projects developers and owners

Round tables gathering attendees for open discussions about investment in retail property and mixed use projects starting with a keynote from a top tier investment firm : an exclusive market insight dressing the hottest investment opportunities in the retail real estate industry.
09:00 - 09:30
add_box Leisure
 Leaders from the theme entertainment industry share key insights incorporting entertainment & creating unique destinations
10:00 - 10:30
add_box Leisure
- (Re)creating unique emotional experiences & activating spaces with brands
- How to increase traffic & revenues through brand communities
- Explore the benefits that IP based attractions can bring
- A win-win model between IP owners, operators & landlords: what is the right approach?

10:00 - 12:00
add_box Retail
Spot & connect with French renowned retailers, new brands & DNVBs!

This session will be held in French.
11:00 - 12:00
add_box Food
A unique chance to discover international restaurant & food concepts. Come & build business connections with them!
11:00 - 11:30
add_box Innovation
- Experience & humanity: how to combine physical & digital
- The acceleration of digital in physical spaces through new services & new formats 
- Pureplay brands, marketplaces, DNVBs... Physical places to enrich the digital journey 

Co-organised with: WWD
11:30 - 12:30
add_box Innovation
- With the digital evolution of malls, what new technologies are being employed ?
- Can data improve the customer journey and experience?
- Are tenant revenue models improving landlord and tenant relationships?

12:30 - 14:00
add_box Retail
By invitation only

Looking to boost the development of your business around the world?
Join retailers, restaurant chains & leisure operators looking to connect with leading international multi unit franchise partners.

Who? 50 C-level targeted professionals
- Multi-unit & master franchise partners + operators
- Retailers, restaurant chains and leisure operators

Networking lunch with round tables gathering attendees for qualitative networking time to mingle with peers from Middle East, Asia, Eastern Europe, Africa, Europe and North America. The summit will start with an opening keynote from a top tier multi-unit franchise expert.

12:30 - 13:00
add_box Leisure
- Focus on the French attractions landscape
- Overview of the leisure industry in France
- New operating models for integrating leisure in retail & urban destinations
- Exclusive new projects & business cases

Co-organised with : ALTIPLANO
14:00 - 14:30
add_box Innovation
- How do companies need to evolve to win & remain relevant?
- What impact on organisation & management?
- Discover the best initiatives to drive performance and profitability

Co-organised with: ECSP

14:30 - 15:30
add_box Cities
By invitation only

Connect with French cities and property leaders
looking to meet and set deals with retailers, leisure operators, restaurant chains, landlords, and other property players in order to dynamise their destinations.

In partnership with: CMCV, FUNFAIRCITY, PROCOS
15:00 - 15:30
add_box Retail
- Recasting the retail store & the new role of logistics
- Warehouses, platforms, hubs,… : what is the best solution?
- Challenges for last mile delivery with the boom of ecommerce to serve customers
- How to build a more sustainable city logistics

Co-organised with: KEARNEY
15:30 - 16:30
add_box Innovation
Discover the latest innovations to increase the performance of your stores & retail destinations!
16:00 - 16:30
add_box Cities
-Time to reconnect: the major role of cities
- Interaction, sustainability, new working habits…: how cities are being transformed at their core
- Impact on the tenant mix: (re)integrating retail, leisure & food in the new urban landscapes 
- Which sectors are outperforming?
16:00 - 17:30
add_box Outlet
By invitation only
In partnership with Magdus

People & outlet destinations: a new chapter
Discuss the new face of the outlet industry with outlet experts. The outlet summit will start with a keynote, followed by workshops and a networking cocktail.

Who? 250+ C-level targeted professionals
- Outlet & retail property players (developers & outlet villages operators)
- Investors & brokers
- Retail, food & leisure professionals (retailers, leisure & restaurant operators, architects, solution providers...)

What? New format
Round tables gathering attendees for open discussions about the new face of the outlet industry.
17:00 - 18:30
add_box MAPIC Italy
- Welcome & opening speech
- Research & reopenings 2021: the state of the art
- Retail real estate: the projects in the pipeline
- Closing remarks

Co-organised with CNCC Italy
Supported by ITA and in collaboration with IL QI

09:50 - 10:10
add_box Food
- Post-restart first learnings & the future shape of the out-of-home market
- Impact of the new working habits on the restaurant industry
- How loyalty has changed in the pandemic
- Discover the changing needs for F&B in cities, shopping centres & travel retail

Co-organised with: NPD
11:00 - 12:00
add_box Innovation
Discover the latest innovations to increase the performance of your stores & retail destinations!

Our speakers

Senior Director Leasing & Retail
Executive Vice President Sales & Marketing
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Discover our exhibitors' projects

Browse our company pages, and discover the latest projects that are building the world in the retail property, leisure and innovative solutions




Torbalı, Turkey






NAPOLI , Italy


MILANO , Italy



PARIS , France


Our global sponsors

Our sponsors

Food Track Sponsors
Investment Track Sponsors
Leisure Track Sponsors
Other Sponsors
Outlet Track Sponsors
Retail Track Sponsors
Session Sponsors
The Happetite Track Sponsors

Our partners

MAPIC Partners

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When is MAPIC?

MAPIC Dates From November 30th to December 2nd 2021 Location Palais des Festivals 1 Boulevard de la Croisette 06400 Cannes, France

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