1 April-31 December 2021

Welcome to MAPIC Digital platform

Connect and generate new leads with the retail, leisure and food communities. 

Attend monthly digital thematic events with expert leaders, watch live or recorded MAPIC events conferences and learn with exclusive industry news.



All the conferences and events available

15:30 - 16:15
add_box MAPIC Italy
- How retailers & landlords can create emotional value through social responsability
- Urban regeneration to improve the quality of life in your catchment areas
- Get involved with your local community!
- People, brands & places: (re)creating social link to engage your customers

This conference session will not be live-streamed but will be available in replay from Monday 20 September.
Co-organised with Largo Consumo
15:00 - 18:00
add_box MAPIC Italy
Powered by The Happetite
Sponsored by Engel & Völkers Commercial and Wingstop
In partnership with: CNCC, Confimprese, Federfranchising, retail&food, Spazio Futuro, WhiteSpace Partners

A summit dedicated to a selection of restaurant chains, property owners & moderators and restaurant industry suppliers to deal with the challenges of the business restart, discuss about the new business models and the role of restaurant chains in the transformation of retail & urban destinations.

15:00 - Welcome 
15:10 - The restaurant industry in Italia: overview & foresight for the post-crisis restart

15:30 - Panel session - Rebooting the italian restaurant industry, challenges & development strategies
• Restaurant market status & main challenges
• Integrating restaurants in lifestyle destinations: new models for new expectations
• Foodtech, delivery, black kitchens… emerging & accelerated trends
• Authenticity, local sourcing & production, zero waste… how responsible consumption creates new growth perspectives?

16:00 - Workshop - Topic-based tables
The participants will be divided into 5 round tables around 3 topics. 
The tables will be led by a facilitator who will wrap the conclusions of the table:
- Placemaking
- Business models
- Online & offline integration

16:45 - Networking break

17:15 - Pitching session: food to create new lifestyle destinations
Discover new development or refurbishment projects of urban & retail destinations!

17:45 - Conclusion & takeaways
15:00 - 16:00
add_box Leisure
For MAPIC Full Access Pass / MAPIC Digital Pass holders only
Premium networking event
- Limited spots : Request your invitation now !

This closed-door one-hour event will welcome 8 to 12 international Leisure Operators looking for new business opportunities. Participants will have the chance to join them in an open-talk format led by a renowned international leisure expert. A unique chance to connect with the leisure operators transforming traditional retail and urban sites into vibrant destinations!

In partnership with Altiplano Group

Confirmed facilitators:

Louis Alfieri, Principal & Chief Creative Officer, Raven Sun Creative
Cynthia Vergon - https://www.linkedin.com/in/cynthia-vergon-85b9084b/?originalSubdomain=fr

Confirmed operators:
Mr Ben Philpott - Director Global Development - iFLY Indoor Skydiving
Mr Miguel Angel Linares Gala - Business Development Director - KidZania
Mr Paul Barham - Founder & Director - Red Engine (Flight Club & Electric Shuffle)
Mr Dennis Klimaschewski - VP Business Development - citywave®
Mr Allan Saud - Leisure Operator - Pop Golf Limited
Mr Pascal Jouannel – CEO - STUDIO IX
Mr Asko Alanen - Senior Marketing Specialist - Lappset Group Oy
Mr TJ Hart- Site Search Manager – Merlin Entertainments
Mr Justin Beavis – Founder / Chief Development & Commercial Officer - URBAN LEGACIES LIMITED
Mrs Fri Forjindam, Chief Development Officer, Mycotoo NEW
Mr Reinhart Viane, Business Development Director, KCC Entertainment Design

Amongst Confirmed attendees: GAEON Mall, CITRIM, Nhood, Bogaris, Dreso, Knight Franck, Lendlease, Megamag, PPF Real, ...

15:00 - 15:45
add_box Food
For MAPIC Full Access Pass / MAPIC Digital Pass holders only 

Only in French

- The changing face of the Out of Home industry: French trends and figures 
- How to meet new post-pandemic customer needs
- Disrupt and innovate: new ways for restaurant operators to drive growth
- Food & Tech: the new standards to drive your business 
- How will food enhance the customer experience in new lifestyle destinations?
11:00 - 12:00
add_box Investment
For MAPIC Full Access Pass / MAPIC Digital Pass holders only
Premium networking event

An online closed-door networking event dedicated to landlords, property managers, cities & retailers (C-level only), to discuss and learn about new investment approaches & opportunities.

Room 1 : ESG: how are retail property investors changing their investment criteria?
Room 2 : Mixed-use  and new tenant approach: the new standards to boost your ROI

Limited spots : Request your invitation now !
15:30 - 16:30
add_box Food
For MAPIC Full Access Pass / MAPIC Digital Pass holders only
Premium networking event

An online closed-door networking event dedicated to international franchise partners & a selection of restaurant brands.

Limited spots : Request your invitation now !
15:00 - 15:45
add_box Outlet
For MAPIC Full Access Pass / MAPIC Digital Pass holders only 

- What's the role of food in the tenant mix?
- Food players looking for expansion in outlets
- Food trucks, live tastings & events, kiosks, pop-up stores, restaurants... what are the best formats?
- New players & new models for challenging business opportunites

In partnership with Magdus
09:30 - 10:00
add_box Retail
- Retail & people: vision & ambitions for the future 
- Art & culture: how retail spaces are becoming places for uplifting experiences
- Bringing together retail and innovation to stay one step ahead 
- Environmental and social challenges to building a sustainable retail strategy
10:00 - 11:00
add_box Innovation
Discover the latest innovations to increase the performance of your stores & retail destinations!
10:30 - 11:00
add_box Retail
- Home, shopping, work, learning…: how consumer behaviours have changed across every aspect of our lives
- Spotlight on emerging trends: meet the new consumer!
- Retailers, brands & property players: rethinking how and where to connect with consumers
- Expectations of experience, sustainability and humanity: the new synergies between retail, food & leisure

11:00 - 12:00
add_box Leisure
A unique chance to discover innovative leisure concepts & operators. Come & build business connections with them!
11:30 - 12:00
add_box Property
- Socialising, interacting: the crucial role of commerce
- (Re)creating vibrant meeting places & multi-purpose locations for people to come together
- Shopping, working & living, moving closer together: which mix between retail, leisure and food & beverage ?
- How has the new tenant mix impacted the configuration of space?
- The latest mixed-use and lifestyle destinations projects
12:30 - 13:00
add_box Retail
- The rise of 2nd hand, local consumption, values-based brands, CSR, sustainability …: how to better serve the new ethically-aware consumer 
- Will secondhand shopping change the fashion industry? Which impact on prices & retail business models?
- Sustainability:  the new standard & a key driver of growth
14:00 - 14:30
add_box Leisure
- Emotion, interaction, socialisation: leisure, time to reconnect!
- Focus on synergies between leisure & retail to (re)create true destinations & enhance visitors experiences
- Location, social habits, catchment area... how to better adapt your offer 
- The next challenges & opportunities for leisure operators
- Impact on the local economy 
14:30 - 15:30
add_box Cities
Spot in exclusivity available spaces & new development opportunities in city centres & peripheries!
14:30 - 15:00
add_box Innovation
Panel session - more information coming soon...
15:00 - 15:30
add_box Leisure
- Industry key figures & major trends all over the world
- Entertainment: latest customer insights & new expectations 
- Discover innovative leisure projects from around the world
- Upcoming trends for the next decade
16:00 - 17:00
add_box Retail
Spot & connect with Italian renowned retailers, new brands & DNVBs!
16:00 - 16:30
add_box Leisure
- The importance & the key role of social interactions in everyday life
- FECs : invest in places where people & families can meet, make new experiences & spend their free time
- Gaming, competition, educational programs, flagship shops… : find the perfect mix of activities, food & retail
- Explore the boom of FECs & the most profitable business models

17:00 - 17:30
add_box Leisure
- Overview & challenges of the sports attractions industry
- Focus on innovative projects & solutions
- How to incorporate indoor & outdoor sports attractions into retail destinations: formats, specifications, requirements...
- Optimise partnerships between operators, landlords & suppliers
09:00 - 09:30
add_box Leisure
- The appeal of immersive experiences to transport people into another world
- Art, culture, history, gaming…: creating unique places to attract visitors 
- VR, AR, lighting effects... enhancing guests experiences through technology 
- Discover the most innovative experiences all over the world

09:00 - 10:30
add_box Investment
Networking breakfast - by invitation only
Looking to finance your upcoming retail real estate project ?
Connect and set deals with key international investment companies looking to complete their portfolio with new assets

Who? 50 C-level targeted professionals
- Decision makers from private real estate investment companies
- Retail property and mixed use projects developers and owners

Round tables gathering attendees for open discussions about investment in retail property and mixed use projects starting with a keynote from a top tier investment firm : an exclusive market insight dressing the hottest investment opportunities in the retail real estate industry.
10:00 - 10:30
add_box Leisure
- (Re)creating unique emotional experiences & activating spaces with brands
- How to increase traffic & revenues through brand communities
- Explore the benefits that IP based attractions can bring
- A win-win model between IP owners, operators & landlords: what is the right approach?
10:00 - 11:00
add_box Innovation
Discover the latest innovations to increase the performance of your stores & retail destinations!
10:30 - 12:30
add_box Leisure
By invitation only
In partnership with LDP

Looking to build vibrant experiences for places and spaces?
Join a high-level networking event, gathering the best leisure operators and the most important international real estate players to do business, find the right partners, think about new business models, network and discover the latest LBE trends & projects.

Who? 50-70 C-level targeted professionals
- Landlords, Cities representatives
- Leisure Operators, Leisure Professionals

What? New format:
- Market overview and exclusive study
- Round tables on 7 specific industry topics
- Networking with industry leaders

11:00 - 12:00
add_box Food
A unique chance to discover international restaurant & food concepts. Come & build business connections with them!
11:00 - 11:30
add_box Innovation
- Experience & humanity: how to combine physical & digital
- The acceleration of digital in physical spaces through new services & new formats 
- Pureplay brands, marketplaces, DNVBs... Physical places to enrich the digital journey 
12:00 - 13:00
add_box Retail
- What’s the outlook for the French retail market?
- Will France look beyond the pandemic to a bright future?
- Will the French retail market still attract investment?
12:30 - 14:00
add_box Retail
By invitation only

Looking to boost the development of your business around the world?
Join retailers, restaurant chains & leisure operators looking to connect with leading international multi unit franchise partners.

Who? 50 C-level targeted professionals
- Multi-unit & master franchise partners + operators
- Retailers, restaurant chains and leisure operators

Networking lunch with round tables gathering attendees for qualitative networking time to mingle with peers from Middle East, Asia, Eastern Europe, Africa, Europe and North America. The summit will start with an opening keynote from a top tier multi-unit franchise expert.
14:00 - 14:30
add_box Innovation
- How do companies need to evolve to win & remain relevant?
- Security issues, sustainable shift, the new physical network, digital transformation …:  what impact on organisation & management?
- Transforming traditional organisations into innovative mixed teams
- Discover the best initiatives to drive performance and profitability

15:00 - 15:30
add_box Retail
- Recasting the retail store & the new role of logistics
- Warehouses, platforms, hubs,… : what is the best solution?
- Challenges for last mile delivery with the boom of ecommerce to serve customers
- How to build a more sustainable city logistics
15:00 - 16:00
add_box Retail
Spot & connect with French renowned retailers, new brands & DNVBs!

This session will be held in French.
15:30 - 16:00
add_box Innovation
Panel session - more information coming soon...
16:00 - 16:30
add_box Cities
-Time to reconnect: the major role of cities
- Interaction, sustainability, new working habits…: how cities are being transformed at their core
- Impact on the tenant mix: (re)integrating retail, leisure & food in the new urban landscapes 
- Which sectors are outperforming?
16:30 - 18:00
add_box Outlet
By invitation only
In partnership with Magdus

People & outlet destinations: a new chapter
Discuss the new face of the outlet industry with outlet experts. The outlet summit will start with a keynote, followed by workshops and a networking cocktail.

Who? 250+ C-level targeted professionals
- Outlet & retail property players (developers & outlet villages operators)
- Investors & brokers
- Retail, food & leisure professionals (retailers, leisure & restaurant operators, architects, solution providers...)

What? New format
Round tables gathering attendees for open discussions about the new face of the outlet industry.
17:00 - 18:30
add_box MAPIC Italy
- Welcome & opening speech
- Research & reopenings 2021: the state of the art
- Retail real estate: the projects in the pipeline
- Closing remarks

Co-organised with CNCC Italy
09:00 - 09:20
add_box Food
- Experience & interaction: how will customer needs transform the industry?
- The restart: challenges & opportunities for hospitality industry players
09:50 - 10:10
add_box Food
- Post-restart first learnings & the future shape of the out-of-home market
- Impact of the new working habits on the restaurant industry
- How loyalty has changed in the pandemic
- Discover the changing needs for F&B in cities, shopping centres & travel retail
10:00 - 11:00
add_box Innovation
Discover the latest innovations to increase the performance of your stores & retail destinations!
10:40 - 11:10
add_box Food
- How can food create vibrant experiences for customers in lifestyle destinations?
- How to mix food with retail & leisure to build unique places
- Innovative solutions from property players to meet new food players needs
- Focus on innovative urban & iconic projects models
11:00 - 12:00
add_box Retail
Spot & connect with international renowned retailers, new brands & DNVBs!
11:40 - 12:00
add_box Food
- Recasting food places: snapchot & trends 
- Delivery, digital solutions, seamless experience,…: overview of the latest technologies that are becoming industry standards
- The emerging food-to-go trend: how digital ordering can enhance restaurant grab-and-go sales 
- What impact on restaurant locations & organisation? 
12:30 - 12:50
add_box Food
- Local consumption & CSR: how the increasingly conscious consumer changes the restaurant market   
- Sustainability as a real key driver for the hospitaly & food industry
- The best cases for growing profits with the right values
13:00 - 14:00
14:30 - 15:30

Our Speakers

Sales Manager
Michele ARDONI
Amministratore Delegato
Zlatimira BANCHEVA
Head of Sales
Séverine BOUTEL
Managing Director
Vice President CNCC
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MAPIC is the global event to build urban and retail destinations. Every November, the annual on-site event gathers 8,000+ retail, property, food & leisure players coming from over 80 countries. In 2021, MAPIC is back in Cannes from 30 November until 2 December and will be hosting LeisurUp and The Happetite: all 3 events will take place under one roof! 
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LeisurUp welcomes leisure industry players looking to network, set deals and build partnerships with retail, property, food and other leisure industry players in order to build vibrant experiences for places and spaces. In 2021, LeisurUp on-site event will be hosted by MAPIC in Cannes from 30 November to 2 December.
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The Happetite

The Happetite

The Happetite is the only global forum accelerating the expansion of restaurant chains in retail & urban destinations. In 2021, The Happetite moves to Cannes and will be hosted by MAPIC from 30 November until 2 December in Cannes!
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MAPIC Italy is the leading event to build vibrant retail and urban destinations in Italy: the annual rendez-vous gathers 2,000 retail, property, food & leisure players. In 2021, MAPIC Italy will take place from 14 to 15 September in Milan.
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How to browse MAPIC Digital content ?

  MAPIC Digital Pass & MAPIC Full Pass   MAPIC Free Pass
Access to a selection of conferences session (5 in total available in Live and/or On Demand)      
Access to the company directory      
View all participants of the events (without networking)      
Access industry insights      
Access on either MAPIC or MAPIC ITALY events onsite* (only with MAPIC Full Pass)    
Attend monthly conference sessions & events (up to 5 per month)    
Connect all year-long with a global retail, property, leisure and food database    
Your profile is displayed in the participant directory    
Send messages and have online meetings with other delegates    
  Register Now   Try it

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Company Pages

MILAN , Italy


LONDON , United Kingdom


MILANO , Italy





PAVIA , Italy




BRUSSEL , Belgium








Weert, Netherlands


Lausanne, Switzerland

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Our global sponsors

Our sponsors

Food Track Sponsors
Leisure Track Sponsors
Other Sponsors
Outlet Track Sponsors
Retail Track Sponsors
Session Sponsors
The Happetite Track Sponsors

Our partners

MAPIC Partners

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